About 2 months ago I was introduced to a site called SocialToo.com. I created an account and added my Twitter credentials. I turned on the feature that would automatically follow anybody on twitter who started following me.
Yesterday, I canceled my account with SocialToo.com.
One feature they offered that I never used was the automatic direct message for new followers. They gave you a form field where you could craft a message that would be sent via direct message to every new person who follows you on Twitter. At first glance this seems like a cool feature. Send everybody a quick thank you for following. However, as Twitter grows, so do the amount of people who start to abuse features like this. Here was one of the DM’s I got the other day.

This was the final straw for me. It set off the following series of actions:
1. Canceled account at SocialToo.com
2. Used friendorfollow.com to find out who I’m following who’s not following me.
3. Removed over 200 people I follow who started following me to get a follow-back and then stopped following me.
Up until last week my daily Twitter routine was this:
- Auto follow everybody who follows me.
- Each evening check out the profile, latest tweets and website for each new follower.
- Block spam-only twitter accounts from following me (which also unfollows them).
No more! Instead I’ll skip step 1 and move right on to step 2. I’ll follow back anybody who doesn’t appear spammy, has tweets on topics I’m interested in, doesn’t send out self-promotional links on more than 10% of their tweets. I will, of course, still block all spammy twitter accounts.
After 2 days of turning of my auto-follow and cleaning up my twitter follow list, I can honestly say that it’s removed quite a bit of stress. For some reason the spammy automatic DMs were really pissing me off. I’ll be happy if I never see another one!
(quick note: This post is in no way meant to suggest that socialtoo.com has anything to do with the spammy auto-dms. They simply provide a service that other people choose to take advantage of.)