Ashton Vs CNN on Twitter

I don't normally write blog posts about celebrities, but the running commentary I've seen on Twitter over the past few days has forced me to throw my hat in the ring.

Earlier this week, Ashton Kutcher (from That '70s Show, Punk'd, etc…) posted a video where he was said he recently found out he has over 840,000 followers on twitter, and, that it is “kinda crazy”. He then mentions that CNN's Twitter accounts has about 50,000 more followers than he does. He then issues a challenge; He'll Ding Dong Ditch Ted Turner's house IF his twitter account reaches 1 million followers before CNN's. This video, of course, instantly went viral setting off the bloggers and tweeters. And, as with anything, there's going to be positive and negative spins.

“Why would anyone care what Ashton has to say?” said one of the messages I saw this past week. It seems that a large number of people think Ashton is nothing more than a real life Kelso, the bumbling character he played on That '70s Show. But, if they were to follow Ashton they'd realize that he's entertaining, he interacts, and he uses his celebrity for worthwhile causes.

Love him or hate him, you have to recognize that Ashton is a very savvy marketer. He knows, maybe better than anyone, how to use social media as a marketing tool. Before you just dismiss him and what he's doing, think about this… The guy has over a million fans on Facebook and by the end of this week will have a million followers on Twitter. If you fail to see the power behind having a million people willing/wanting to listen to what you have to say, I'm guessing marketing isn't for you.

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11 Comments

  1. Sharee on April 16, 2009 at 10:46 pm

    You took the words out of my mouth! I enjoy his comments…and sad to say anticipate his next tweet. Something about APLUSK I love! Great post…yet again!



  2. 408down on April 16, 2009 at 3:48 pm

    I agree, J. Some people just don't get it. I realize that the haters are just voicing their opinions, but they lack a sense of respect. If they don't like what someone like Ashton has to say, then they simply shouldn't follow him.



  3. Nate on April 16, 2009 at 4:00 pm

    You hit the nail right on the head, John. Good read.



  4. JasonMurphy on April 17, 2009 at 7:49 am

    I totally respect Ashton, and you do a good job of pointing out his strengths John. He's a great entrepreneur and has come out with some very interesting projects and ventures. The guy is savvy as hell, and this is just one of the recent examples of his marketing intuition. He also recently said he'd buy 10,000 mosquito bed nets for a third-world country if he wins, in which CNN matched the offer to do the same (a very a good gesture on both their parts). So, regardless of the format, I'd have to say I'm fan of his work.

    HOWEVER, I can't stand the vanity of it all! I think that Twitter has given celebrity journalists and bloggers a feeling that they have free reign to write about celebs anytime they update. I'm dropping interest in twitter at twice the speed of Facebook or MySpace mostly because of this. I'm sick of reading my news in the morning and finding it full of headlines about Shaq saying this, Brittney saying that, Hammer being wise, and all the other celebs who decided they'd too jump on the Twitter bandwagon. OMG Opera (that's her real name, didn't ya know?) is going to do her first tweet today. The world is sitting around waiting for it like she's the fucking Pope! Ok world, it is officially time to move on.

    /vent



  5. JasonMurphy on April 17, 2009 at 7:51 am

    I totally respect Ashton, and you do a good job of pointing out his strengths John. He's a great entrepreneur and has come out with some very interesting projects and ventures. The guy is savvy as hell, and this is just one of the recent examples of his marketing intuition. He also recently said he'd buy 10,000 mosquito bed nets for a third-world country if he wins, in which CNN matched the offer to do the same (a very a good gesture on both their parts). So, regardless of the format, I'd have to say I'm fan of his work.

    HOWEVER, I can't stand the vanity of it all! I think that Twitter has given celebrity journalists and bloggers a feeling that they have free reign to write about celebs anytime they update. I'm dropping interest in twitter at twice the speed of Facebook or MySpace mostly because of this. I'm sick of reading my news in the morning and finding it full of headlines about Shaq saying this, Brittney saying that, Hammer being wise, and all the other celebs who decided they'd too jump on the Twitter bandwagon. OMG Oprah (that's her real name, didn't ya know?) is going to do her first tweet today. The world is sitting around waiting for it like she's the fucking Pope! Ok world, it is officially time to move on.

    /vent



  6. vegasgeek on April 17, 2009 at 8:03 am

    Thanks for the comment, Sharee.

    I know how you feel. It's like a guilty pleasure. But, darn it, he's entertaining.



  7. vegasgeek on April 17, 2009 at 8:05 am

    Right, they could just as easily not follow him. But, why go out of your way to talk bad about a guy that you don't even care about? Of course, it's to build themselves up. They are trying to gain notoriety by bad-mouthing somebody else.



  8. vegasgeek on April 17, 2009 at 8:05 am

    Thanks, Nate.



  9. vegasgeek on April 17, 2009 at 8:09 am

    Jason, you and I have been following this game for years now. This is nothing new. Sites like TMZ and Perez Hilton are just the natural progression from print-based tabloids and magazines like People, etc…

    Telling the world to move on is futile. This is what people have done since the beginning of time and you can be sure that it will never stop.



  10. JasonMurphy on April 17, 2009 at 8:55 am

    Yeah, I know. I have to agree. I'm just bracing myself for the "dumbing-down" of Twitter as millions of more sheep join today.



  11. Vegas Linda Lou on April 21, 2009 at 6:57 pm

    No doubt–this was a brilliant move on Ashton's part. What better way to get close to his fans than through the power of Twitter? And you're right, there's a lot more to him under the surface. Besides, I gotta love those young guys who go for the cougars!