Keys to success: blogging on schedule

This post is being written for completely selfish reasons. It's meant to be a glaring reminder to listen to my own advise.

One characteristic of most successful blogs is that they post consistently. Many of the blogs I read post on a daily basis, and some post several times per day. This is an art that I haven't yet mastered. I'm lucky if I post twice a week. But I am working on it!

Since I have a full time job and a family, my free time spent on the Internet in the evenings is fairly limited. This means that if I'm going to write a proper blog post, I need to sit down, focus and get to work. Unfortunately, it doesn't always work out that way and I find myself aimlessly surfing websites that I've found from a link off a link off a link. 30 minutes later I'm left wondering how I ended up reading a page about the Heritage of Pet Grooming and where in the heck my evening has gone. I start out with the best of intentions, but sometimes end up going to bed after getting nothing done that I had set out to do.

A big part of my problem is that when I sit down at the computer, I don't usually have a topic lined up that I plan to write about. That's not to say that I don't have topics. I have plenty of them. But, they are usually all swimming around in my head and in no real order. Today I have started working on two things that should help me combat this issue; I created a blog schedule for the next month, and I penciled in the topics for the next few posts.

First off, the schedule. This is an important one for me. I am currently writing on a few different blogs, and I find that there will be a week where I post on 1 blog 3 or 4 times and other blogs will go with 0 posts. To help with this issue I have written in each blogs name on the date where I plan to make a post. Some sites will be updated 5 times a week, some 3 and I have one that will be updated 1 time per week. With the new schedule in place, I now have a place where I can look and see immediately which site is due for a post. Having a schedule to go off of will save several minutes going through each site to figure out how long it's been since it's last post.

Penciling in the subjects is a way for me to also cut down on the amount of time it takes to get a post written. Once the topic is known to me (usually a day or two before post time), I will start brainstorming the topic and doing research in my spare time so when I sit down to write, I've already got a healthy portion of the post written in my head and it simply a matter of getting it on (digital) paper.

I'm confident that blogging on schedule is going to help me grow my readership and be an overall boost to the quality of the site.

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4 Comments

  1. swanny on September 19, 2007 at 6:42 am

    A major key to a successful blog is taking advantage of Mochila http://www.mochila.com/splash1.html?engine=smo&am
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  2. John on September 19, 2007 at 6:56 am

    @swanny – The site seems to be having some trouble at the moment, but I'll definitely check it out. And, I'll try to hit you guys up at Blog Expo in November. I saw that you guys are speaking on social media. Looking forward to it!



  3. Todd on September 19, 2007 at 7:26 pm

    So is this blog subject along the same lines as a “clip episode” of a sitcom or one of those movies about making a movie? I’m not calling it a cop out, just looking for clarification…and future blog ideas for myself



  4. Nick White on September 20, 2007 at 6:48 pm

    I feel your pain John, I try and post consistently which leaves my blog a little bit about everything. I actually added my “Indiscriminate Music” category for the pure use of when I have nothing else to say… aka… ummm I’ve got nothing.. here is some music.