Author: Matt Campbell

Matt Campbell is an SEO consultant at VegasGeek and the founder of My Wedding Songs, a free wedding music planning resource that has surpassed 25 million visitors. His consulting work focuses on SEO strategy and AI search visibility for small businesses, applying the Lily Ray, Cyrus Sheppard, and Glenn Gabe frameworks across client engagements. He works alongside John Hawkins at VegasGeek to help clients maximize the SEO and AI visibility potential of their WordPress websites.

Why First-Hand Experience Is Now the Price of Entry in SEO and AI Search

Framework: Lily Ray (E-E-A-T & AI Visibility) | Cyrus Sheppard (On-Page & CTR) | Glenn Gabe (Content Quality & Recovery) Have you hired a web developer, brought on a WordPress agency, or invested in a new website in the last two years? Are you still not ranking well in Google or showing up in AI-powered…

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Why “Great Content” Won’t Save Your Business Anymore

For as long as I can remember, the golden rule of building a business online was simple: “Just make great content”. Google preached it for 25 years. SEO experts echoed it. If you built “10X content” that was exponentially better, more thorough, and more helpful than anything else on the web, Google rewarded you with…

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